PinchukArtCentre presents a group show "How to Be Cool" organized by its Curatorial Platform, a training programme for young curators. The team of curators includes Oleksandra Pogrebnyak, Leo Trotsenko, Alexandra Tryanova, Valeria Schiller and Daria Shevtsova. Ksenia Malykh, a head of PinchukArtCentre's research department, responsible for Curatorial Platform: "We organize the Curatorial Platform to train new generation of curators. After 3 months of studying young curators have created their first exhibition that proposes a fresh and non-conventional view on Ukrainian contemporary art scene. It corresponds to our practice within the Research Platform to invite external curators to make exhibitions on Ukrainian art." The exhibition investigates what it means to be cool today. In search of the answer to this question, the show compares popular clichés and desperate attempts to match them. This way the curators and artists are trying to identify the patterns of our behavior and reasons we follow them. Participants in the exhibition include Anna Bekerska, Kateryna Berlova, Ksenia Hnylytska, Dobrinya Ivanov, Iryna Kudrya, Katya Libkind, Bogdan Moroz, Stanislav Turina-Shameful-Cunning-Shameless-Caught(?)-Servant of God and Studio 12345678910. PinchukArtCentre's Curatorial Platform is an educational platform for young curators, relying on the high institutional capacity and expertise of an expert team and offering access to leading practices and knowledge. In addition to prizes for young artists, the Curatorial Platform is a sustainable investment of the art centre in the future generation of art- specialists.